Welcome to the Ye Universe
Rep the movement. Every purchase supports young entrepreneurs nationwide.
Full collection dropping soon — stay tuned.
Atlanta Pop-Up 2026
Pitch Day Finals
Founders & Mentors
HBCU Mentorship Kickoff
Bootcamp Graduation 2025
Community Day ATL
Ideas, impact, and the people shaping what comes next.
Select a story for a brief preview, then open the full article.
Atlanta stylist Bianca Simmons turned her creative talent into ValleyGirlB Collections while learning to balance clients, marketing, scheduling, and the demands of running a business.
Georgia Tech defensive lineman Jordan van den Berg invested his NIL earnings in an East Point laundromat, creating a community service and a foundation for life beyond football.
Savannah State student Davonte Walls is applying creativity, marketing education, and consistency to build Privilege Closet into a clothing brand with a larger vision.
Your contribution directly funds bootcamps, pop-up events, mentorship programs, and pitch competitions that give youth the tools to build real businesses.
Are you under 24 with a business idea, a side hustle, or just a dream? We want to hear from you. Our next cohort is accepting applications.
